All hail the Youtube age.
Youtube’s most subscribed makeup guru whose account have garnered more than 150 million views have not only caught Lancome‘s eyes, but also Forbes–one of the most trusted resources for senior business executives.
Here’s what the pros had to say about our entrepreneurial RiceBunny:
When American art student Michelle Phan began posting beauty how-to tutorials on YouTube in 2006, she was just following her passion as she worked her way through art school. But it wasn’t long before her unique videos had garnered hundreds of thousands of subscribers on YouTube, making her one of the most subscribed to YouTube “gurus” of all time. By 2009 she was able to quit her job as a waitress to focus on her videos and thanks to YouTube’s revenue-sharing program, she was earning money.
But it didn’t stop there–as Phan continued producing videos, showing step-by-step how to recreate wild makeup made famous by pop star Lady Gaga (which garnered 14 million views!), or how to get that “romantic valentine look,” the tiny Vietnamese beauty began getting significant press, appearing in several major newspapers and magazines. And, in 2010 she scored a major career coup–she was hired by Lancome as its online video producer.
Other Youtube-bolstered stars mentioned on the list include the Beibster (my guilty pleasure), Princess Venetion, Fred Figglehorn (the speed talker), etc.