What’s that practically swallowing Thang Hang whole, you ask?

Why, nothing but fashion. Oh you interesting, Fashion, you. I will never fully understand your world but your existence does make for some pretty entertaining headlines so keep it up.

As seen above, this living-thing-of-a-dress is simply the highlight of designer Do Manh Cuong‘s “Giấc mơ tình yêu/A Dream of Love” line presented at the official launch party for ELLE Magazine in Vietnam. The new Vietnamese ELLE edition is published under the name Phai Dep – ELLE and is the first international upscale woman’s title to be launched on the Vietnamese market.

The launch (the 15th since 2000) brings the total number of ELLE editions to 43 worldwide, and the number of editions in Asia to 10.

ELLE Vietnam was published as of yesterday, October 21st, 2010, under a license agreement with Ringier Vietnam and their local partner: the Hanoi Women Entrepreneurs’ Association. Nguyen Thi Thu Ha and Huong Color are the appointed Editor in Chief and Managing Editor of ELLE Vietnam, respectively.

According to CEO of the International Magazines Division of Lagardère Active, Jean de Boisdeffre :

Like in the other 42 countries where the brand is present, the concept and strength of ELLE will contribute to promote the women’s position in the Vietnamese society and provide them with a unique vision over the world. We are delighted to have reached this agreement with Ringier Vietnam, a reliable partner with a recognized expertise in magazines, and to bring to Vietnam this new edition of ELLE. We will provide to this 43rd edition of ELLE all the support that our world leading network is capable to generate, for a very successful edition.

According to Thomas Trüb, General Manager of Ringier Pacific:

Vietnam is the fastest growing market in Asia, and its women consumers are leading the way. ELLE will become a key partner in bringing the latest in international fashion trends to Vietnam, identifying and promoting the country’s talented young designers, and contributing to the increasing sophistication of women magazines in Vietnam.

Source: AsiaMediaJournal

More catwalk photos from Do Manh Cuong‘s line:

Truong Thi May

Vo Hoang Yen

Ngoc Quyen

Thanh Hang

Bao Hoa

Ngoc Thach

designer Do Manh Cuong & Thanh Hang

Spotted stars attending:

hotboy Nukan Tran (far left), Johnny Tri Nguyen (3rd from left) & Ngo Thanh Van (middle)
hotboy Kelbin (far left), actress Kathy Uyen (middle), photographer Bobby Nguyen (far right)
veteran singer Hong Nhung (right)

Photos: Nguyen Hoang Anh & 24h.com.vn